This value represents our commitment to operating excellent stores that serve the needs of our customers, and reflects our culture of giving back to the neighbourhoods we call home. Together with our customers, franchisees, employees and affiliates, millions of dollars are contributed to hundreds of community organizations across Western Canada:
Whether making better food possible, sponsoring a local event or making a donation, we are inspired to give back. Throughout 2016, close to $1 million was invested in the communities we proudly serve.
We work with our local communities to help more Canadians – regardless of income, age or ability – have access to affordable, wholesome food; learn cooking skills; and receive nutrition education. Throughout 2016, hundreds of thousands of dollars were raised in store for local community partners such as local food banks.
Our response to the need for increased food security is as diverse as the communities we call home. Every year, we help feed the hungry by raising millions of dollars and donating millions of pounds of food. In 2016, more than 8 million meals were made possible across Western Canada.